Translating technical complexity into intuitiveintuitive, seamless experiences for Web3 products.Web3 products.EC Platforms.
Dori Lin: Translating Logic into Intuitive Design.
Web3-native product designer
Crafting user-first flows for wallets and on-chain transactions—clean, strategic, and scalable.
Designing with infra in mind
From non-custodial UX to L2 systems, I design with a deep understanding of blockchain constraints.
E-commerce sharpens product instinct
I scale high-impact products where UX and performance go hand in hand—bringing a growth mindset to Web3.
Flexible mind, grounded decision
Navigating cross-team complexity to make thoughtful calls—turning abstract needs into feasible design.
Solving for the why to simplify the how
I bridge the gap between engineering logic and user needs. Partnering side-by-side with PMs and engineers to turn complex requirements into intuitive, scalable products. Always shipping, never compromising on clarity.
July 2024 – Present: Founder & Product Designer.
I founded FurFurKid, a pet photography brand, designed its brand identity, and shipped the site myself with Claude Code.
Alongside it, I design independent products like LightSplit, while partnering with startup founders as an independent consultant to turn complex concepts into intuitive MVPs.
Where I’ve Built
- IndependentFreelance Design · FurFurKid2024 – Now
- BloctoWallet · NFT Marketplace · IDO · DAO3 years
- MamiloveE-Commerce3 years
- DropbuyProxy Purchasing1 year
- VMFIVEGame Platform6 months
- Earlier studiosUI/UX · Various3 years
Whatever the craft, I’m a Storyteller.
I turn complex products into something people understand the moment they see it.
- Web3 & Blockchain UX
- Product Design Strategy
- End-to-End UI/UX
- Design Systems
- Data-Driven Design
- Brand Identity & CIS